Few black-owned businesses bear the name of their founder, but Adele Dejak started the brand that carries her name in 2008. In her youth, Dejak developed a love for fashion. She remembers watching her mother dress up in magnificent fabrics. Her grandmother, too, used to adorn herself with tribal jewelry. She studied law, but after graduating, it dawned on her that law wasn’t her passion. She moved to Kenya in 2005 and started making jewelry for personal use. She experimented with
animal horns and brass. Her stunning items caused a stir wherever she went. People kept nudging her to turn this hobby into a black-owned business. She finally gave in and started producing various collections of jewelry. Her fashion accessories drew inspiration from the rich African culture. Dejak’s company practices corporate social responsibility. It invests in communities in East Africa so that residents can benefit from the brand which draws on their traditions and aesthetics.