Ibi Meier-Oruitemeka is a wellness beauty expert and entrepreneur, and an advocate for holistic health and wellness in black women. She is the founder and creative director of The Afro Hair & Skin Co., an award-winning natural beauty brand. Meier-Oruitemeka, who has published articles in Ash Magazine, PRIDE, and on the Vox Africa network, developed her powerful black-owned skincare
brands over five years. She sought to get rid of all the common toxins that undermine black women's health and wellbeing. Her mission is to provide high functioning all-natural alternatives. Using The Afro Hair & Skin Co., Ibi aims to share her love of natural beauty. Her other goal is education. She wants to show others how to harness these black-owned hair products and skincare solutions.