Luxury Skincare Products For Women of Colour Epara means ""to cocoon oneself"" in the Nigerian dialect of Ebira. It is a collection of handcrafted skincare products tailored to the underserved needs of women of colour. One woman’s quest to discover luxury skincare that caters to the unique issues affecting women of colour led to a bespoke beauty brand created especially to nourish and protect.
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The vision and vibes of EPIC EVERYDAY, Inc. are part of a family-owned black business! The birth of EPIC EVERYDAY occurred during a discussion between two moms, that are sisters, and proud HBCU grads. Cara, Jenae, and their spouses recognized the extreme lack of diverse product representation highlighting minority children, and the need to enhance visibility and inclusion. The founders attended HBCUs (Morgan State. North Carolina A&T, and Jackson State) undergrad and PWIs (James Madison, Christian Brothers, and U of Toledo) for advanced STEM and business degrees. They also represent the Divine Nine. These changemakers wanted their children to thrive full of confidence and made a conscientious decision to design a positive self-reflection collection to inspire the next generation. Whimsical Happy Hues Collection designs were launched with love for all mocha skin shades, hairstyles, and textures. EPIC EVERYDAY inspires the young and young at heart to feel empowered, positive, innovative and creative! We want to change the narrative for younger generations to celebrate self-love and take up space with confidence. We continually cultivate collaborative partnerships with organizations that promote self-esteem, self-empowerment, and self-worth via educational and health-related initiatives targeting minority children. Spreading love for the culture and global positivity towards ALL skin tones and hair textures. Our inspirational products spread joy and pride among underrepresented children that rarely see products featuring vibrant tones and textures. From light to rich dark browns, wispy curls to fabulous kinky coils. EPIC EVERYDAY holds a distinct vision of inclusion and representation among mocha-hued children with culture and class.
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It all started in Stockholm 2005 when two good friends first met in high school while both studying fashion design. There was an immediate bonding of being of mixed heritage, the unconditional love of bold gold jewelry and sharing a passion of thinking creatively outside of the box. After graduating, they individually moved to London and Los Angeles to both start their own jewelry linkes, but always stayed best of friends while travelling the world together. In 2018, they finally had an epiphany which led to a decision to start a jewelry line together. With the genuine desire to create outstanding and innovative statement pieces, épifene was born.
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THE HAIR ACCIDENT. The day I held a clump of my fallen hair in disbelief, following a weave-on extension, I was devastated and knew I needed to find out how to look after my own hair. My hair had left my roots and clung onto the weave! Even if I wore extensions again (although I wasn’t planning to!) I would learn how to have healthy thriving hair. I had long given up on relaxers as my hair browned, thinned and broke. Once, I was sporting gorgeous braids on the Victoria line in London when one of them fell onto the carriage floor, causing a lady passenger to laugh out loud. INSPIRATION. And then, seven years ago, I had my second daughter, Dilichi, who, same as my first, was born with a full head of hair. My first daughter, Danielle, had suffered from very incompetent hair stylists, including me! When Dilichi arrived, I wondered if I could really learn to do it right this time. So in 2010, I took off the braids and I cut my hair short - it was a good look. This was it! Surprisingly, my family and friends embraced it. I had this idea that I was going to figure out this hair thing. At work, I didn’t feel persecuted coming to work with short curly afro hair. It was seen as cool, actually. But I wasn’t sure what I was doing - products were still not great and my scalp was itching a lot! I was learning about my haircare techniques - using combs the wrong way and causing more breakage. I kept at it, though. LOVE YOURS. At first, I was only concerned with growing and retaining the three heads of hair in my house - I read and downloaded books, chemistry journals and ingredients lists and started by mixing various ‘natural’ hair products, using my hair as a guinea pig :-) Sometimes, my hair still broke, was brittle and so dry, and at other times, the results of my culformers were spectacular. I learned consistency and began to be more disciplined. And finally I learned the most important lesson of all - it doesn’t matter how great a product is, it is our technique and consistency that matters the most. The secret ingredient is loving what you have and being patient with it. BEGINNINGS. Soon, my husband started using our hair stuff for his beard. Friends, family and strangers commented on our hair growth and asked for my products. I always obliged sending email lists of what I used, where I bought and how I mixed it. Most people didn’t want that though. They wanted me to mix and sell to them! DECISION. In December 2015, at Enugu airport in Nigeria, from behind me, a stranger reached out and touched my bantu knot-outs, asking if it was my hair. Apart from being shocked and taken aback, it dawned on me that there is still some disbelief that curly afro hair could thrive, if we look after it. I decided to share what I knew worked for me and my daughters. SEVERAL HURDLES. I spent 2016 looking for business partners to help me make my dream come true. During an initial call, a prominent male chemist once told me that there was nothing that could solve the problem of women and their hair. I said I was trying to solve the problem of bad hair care. He said others had come to him to invent new products and they never worked. I told him I wasn’t surprised, after all, he couldn’t test them on his own hair and he could never really grasp this so-called ‘problem’. I didn’t work with him. Instead, I carried on investing in knowledge. Not long after, I found and started working closely with understanding creative chemists who were genuinely interested in helping me and wanting to understand afro hair needs. We started testing, reformulating, retesting and reformulating so much so that one day, one of the chemists said she hadn't seen this kind of interest in formulation before. Most manufacturers outsource and white label. I told her I would be using these products all my life so they had to be great. Today, she loves the formulations we have created so much. I gained a lot of experience to create a range that met our standards and could cater to all kinds of hair - my older daughter has what is known as 4c afro hair and when she uses our deep conditioner, it melts her knots, so I knew I was onto something. It made our hair bonding sessions so much more fun, easy and now both daughters look forward to it. Sometimes there is a mock fight about whose turn it is to go first. Whenever I finish a style for any one of them, the first thing they say is, ‘Mummy, thank you so much,' and I get a big hug. It makes me feel very fulfilled.
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Erenti was established out of the aspiration to discover a distinctive approach to showcase African class and elegance through modern, urban apparel and accessories with a strong appreciation of African authenticity and rawness. Erenti pursues to merge culture and contemporary designs to make its brand truly noticeable on a global platform. In every piece of clothing produced by Erenti there is Magic. Erenti endeavours to present each piece with its own distinctiveness and its own story with its eccentric mixture of vibrant colour and eye-catching designs. The line is unmistakably sophisticated applying African materials and textiles in an exceptionally unique style Erenti has been formed to provide a remarkable experience. The rich essence of Africa will be embraced through Erenti, and it is our mission to deliver this fulfilment.
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Erika Randolph is an African American emerging fashion designer. She is the chief and creative director behind her brand Erika Randolph which originated in 2011. Erika Randolph is a creative vibrant brand specializing in women’s ready to wear clothing. Her brand also offers men’s as well as children’s clothing and accessories. Erika has school training as well as being self taught since the tender age of eleven. “E” looks for the beauty in everything, art is in everything you see everyday. I want my brand to give you freedom to be you and express yourself while doing it.
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Erilyn is a multifaceted clothing brand based in Lagos that designs for strong, confident and fashion-savvy individuals who are unafraid to turn heads. It is our mission to create clothes that cater to every generation with a distinct sense of style, whilst keeping with our quality and affordability. Fused with our very own, indigenous Ankara fabric (African prints); and various types of other fabrics, Erilyn delivers clothes that exude sophistication. Miuccia Prada once said “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.”; this ethos underpins Erilyn. We want our clients to express themselves among a powerful, nurturing army of peers, and we believe the best way to start is with our clothes.
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In the most humorous way possible, Dear Mom, You Don’t Get to Have Nice Things helps moms everywhere cope with the daily destruction of their most prized possessions. Dear Mom is available here on my website, Amazon, and other online retailers! Plan to buy a copy for every mama you know!
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Customize and design any of your choices on t-shirts in Sign Language version and English version.
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Online haven of Goddess apparel and Words for Light Workers.
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