Hair & Headwear

We are a luxury Hair and Beauty brand based in Ghana and the UK. The brand's aim is to bring out women’s inner Goddess through quality hair and beauty products. We want women to feel beautiful, confident, and admired from wearing luxurious Roche hair extensions and using our quality beauty products. Roche Hair and Beauty came from a young lady who has been passionate about beauty from a very young age and hair since she started wearing weaves at the age of 13. She wasn’t always confident in the way she looked, she had a number of insecurities that affected her confidence, she didn’t believe in her beauty. As time went on, she began to develop her own style through trying different hair styles and learning about beauty products. She started to believe in her beauty, the inner goddess within her began to shine through. People would always ask her where she would get her hair from, who did her hair or how she did her hair. For a short while, she started doing hair for young ladies in her university, realising she had something and was making these ladies feel beautiful, making her feel good and she was doing something right. Her hair journey continued on when she got a job at a well-known London hair extensions company. Within 2 years she learnt so much about hair and beauty but also gained a lifelong mentor, who encouraged her to begin her own journey within the industry. At the time she didn’t have the confidence to start, doubting her ability to overcome the pressures within the popular industry, believing there was a large number of women already doing the one thing she wanted to do the most, she told herself No. However, the universe didn’t stop showing her that it was her calling to make women feel good, the feeling she got knowing she was a part of the reason another woman felt beautiful and glamourous, she realised this is what she wants always do, the No shortly turned into a Yes. After many years of doubt and worry, mishaps along the way, starting and later on being forced to start again, she found her difference, she found her own style and remembered her aims and goals, this was the birth of Roche Hair and Beauty. “Believe in your Beauty, Be a Roche goddess”. -Founder, Rosina Rochelle

WE CO-CREATE. COLLABORATION IS KEY, WE WANT AND AIM TO BE INVOLVED IN CREATION OF THE PRODUCTS THAT WE INVEST IN, STYLE AND CLAIM AS OUR OWN. RadSwan was built together with our community in mind. It involved the feedback, voting and recommendations of women worldwide. We created a space in the market that deserved our attention, we created it with our rad selves in mind. We pioneer by bringing innovation and sustainability to the synthetic hair market, changing the narrative and making it our own. We reclaim the beauty in our hair and express its worldly perspective. We are diaspora centric aiming to have connected conversation around culture and identity, we want to remove all the negative stigma attached to our means of self expression. Blackness is borderless, we are not monolith and intent to break free, to uplift our individuality and freedom. We co-educate. We learn from one another in a friendly, explorative and educative space. Taking the shame and awkwardness away, we leave no one behind when it comes to knowing what to do with your hair. No one’s black card will be revoked. WE KEEP NOVICES IN MIND. Majority of us don’t have innate hair styling skills. We’re here for quick, easy and minimal efforts, while keeping up with the high standards you deserve. Switching up styles has never been this easy for women on the go. WE FOSTER VULNERABILITY. The Black experience is beautiful and unique, and we want you to be yourself without compromise or concession. There’s no one way to be black, but there’s just one to be you, one way to be black like you.