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Our founder, Monique Brown, has always been a passionate advocate for mindfulness and mental health wellness. After deciding to take a year out of her fast-paced career in the film industry, she moved to New York to regain work life balance. During this time Monique used mindfulness and positive affirmations in her own self-care practice. She discovered how powerful positive thought has the ability to change our lives for the better and what we believe to be possible. "a+FFIRMATION CULTURE was born out of wanting to help others see their own value, worth and potential to do the extraordinary" After using candles during meditation, Monique wanted to create a product that would be good for the body and mind. This inspired the idea of making clean burning, natural candles that came with a positive affirmation and a+FFIRMATION CULTURE was born.