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Creator of Gerrard Larriett Aromatherapy Pet Care Unlike most people, Gerrard Larriett combines linear and holistic thinking to create the most effective, natural, and innovative pet care products in the world. How does he do it? After earning an MBA from the fiercely competitive NYU Stern School of Business, Larriett did not pursue a life in finance. Instead, he built a career by blending his keen sense of manufacturing, distribution, marketing, and analysis with his creative ability. Gerrard possesses the unique ability to perceive a future product line by simply gazing at lotus flowers on the surface of a Cambodian pond or walking through a lavender field in Argentina. Larriett began by applying his unusually entrepreneurial sensibility to forecasting at L’Oréal. Subsequent to his meteoric rise through the supply chain, manufacturing, and project management ranks at Elizabeth Arden, he became Director of Forecasting at LVMH, the most prestigious luxury group on the planet. One blustery, wet evening at home in 2012, Larriett was trying to soothe his dog Dada, who was terrified of the sound of thunder. The exec’s four-legged friend was already on so many puppy medications, Larriett didn’t want to give him anything else. Later on, he started thinking about the heightened sense of smell that canines possess, and, with that, the concept of dog aromatherapy was born. Since then, Gerard Larriett Aromatherapy Pet Care has evolved to include candles for the home and sprays for travel with tons of original, natural fragrances to choose from. Starting out at a garage in Houston, Larriett now sells his products in Europe, Asia, and North America. The line is manufactured entirely in the U.S., and the company has won numerous awards and accolades, including Pet Age magazine’s “40 Under 40” award, and multiple endorsements from leading veterinarians like Dr. Debra Garrison of the Treaschwig Veterinary Clinic. Most importantly though, Dada the miniature poodle is now relaxed and as happy as his Gerrard.