Hair & Headwear, Accessories, Fashion, Clothing, Tees, Swim, Men’s, Women’s, Unisex, Other
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MAS was born from a desire to diversify the fashion industry. Big brands constantly promote the same message: we have to change ourselves to fit into some unattainable perfection standard. At MAS, we think otherwise. We firmly believe we’re all beautiful just as we are. That is the message we want to spread within our community. We believe that feeling good in your body starts with well adjusted clothes. Each and every body is unique and we are always working to develop designs that serve and highlight those unique features. Fabric is chosen with the same intention. We only use fabric that allows our gorgeous clients to feel comfortable throughout their busy day. All MAS products are proudly made in Montreal. Where did it start ? I (Mckenna) came up with MAS to answer a personal need. I’ve always been passionate about fashion, loved shopping and adding new pieces to my wardrobe. Alongside my love for clothes, I’ve always had a strong need to stay active, push and challenge myself through cheerleading, my first love, or through CrossFit, my current practice. Only in 2016 I came to realize that fashion and sports contradict each other, more often than not. On one side, we’re being presented with very strict beauty standards and trends, and on the other, we’re being told how important it is to be and feel healthy in our body. As I was feeling stronger, healthier and more confident in my own skin, I was struggling to find clothes that fit my shape. I came to this conclusion: the women's clothing industry has very little to offer to “atypical” bodies. Why MAS? MAS means more in Spanish. I’ve always been motivated by a strong desire to offer more to my clients; more choice product wise and more attention in customer service. When I finally launched the project, I was looking for a short and simple name. That’s when I thought of an interesting translation of the word more. Our values. First of all, inclusivity. We thrive to offer you pieces of clothing that fit a vast variety of silhouettes. We want anyone that wears MAS to be comfortable enough to do whatever they need and want that day. It’s so important to us to dress you as you are and to never make you feel like you have to change your shape to wear our clothes. Secondly, the conscious aspect. From the very beginning, it was essential to us that everything was locally made, to always make sure that anyone working on the collection has good conditions. Furthermore, our collections are based on what we call deadstock fabric. This refers to “leftovers” from the fabric stock clothing companies order. Once their production is done, they have meters of fabric left and it happens (more and more often, I dare say!) that instead of throwing it away, they sell it to smaller brands. It’s a way of giving a second life to perfectly good material that would otherwise end up in the trash. We also give whatever’s left of our fabric to other small local businesses, which helps us move in a zero-waste direction. We are always aspiring to a more human and eco-conscious way of work.