Maréna Beauté is a new cosmetics brand that was launched in 2015, focusing on makeup for Women of Color. Founder of Maréna Beauté is the black makeup artist Diarry Maréna. Maréna Beauté is a Swedish cosmetics brand providing high quality makeup for women of colors. The color palette of the makeup collection was exclusively developed to match complexions of consumers with darker skin tones. The product line has been developed to meet the needs of darker-complexioned consumers exclusively and is a direct response to the lack of high quality products targeted at darker skin types. All items contained in the initial collection of foundations, powders and blushes are named bearing witness to the African origin of the company’s founder.
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