Form Beauty

The Deets

You’ve tried to find the perfect solution for wash & styles, beachy waves, spiral curls, Senegalese twists, high ponytails and messy buns, too. You’ve worked hard to love your hair and it hasn’t always been easy. Born from a global community of women of all ethnic backgrounds, FORM is the first and only end-to-end system designed to make hair care simple. We’re here to guide you through your frustrations

and answer your questions. We’re ready to revolutionize how you love and care for your hair. We specifically designed the FORM family of products to complement each other and your process. So no matter what your needs are, FORM works every step of the way. You’ll never find suspect chemicals in our products. Everything we make for you is thoroughly vetted to provide top performance without compromising, ever.

You’ve tried to find the perfect solution for wash & styles, beachy waves, spiral curls, Senegalese twists, high ponytails and messy buns, too. You’ve worked hard to love your hair and it hasn’t always been easy. Born from a global community of women of all ethnic backgrounds, FORM is the first and only end-to-end system designed to make hair care simple. We’re here to guide you through your frustrations and answer your questions. We’re ready to revolutionize how you love and care for your hair. We specifically designed the FORM family of products to complement each other and your process. So no matter what your needs are, FORM works every step of the way. You’ll never find suspect chemicals in our products. Everything we make for you is thoroughly vetted to provide top performance without compromising, ever.

The Goods

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