For The Culture Club is a brand of goods and content with an emphasis on thoughtful design from a black perspective. For The Culture Club is an extension of Founder and Creative Director Jordan Lyle, born of his own creative need to develop a brand and legacy of physical products that could showcase his interest and dexterity in various disciplines of design beyond the screen. At our core we strive to create for a community that values attention to detail, premium quality, and elevated aesthetics through a black lens. Our mission is to be a one-stop hub that authentically embodies the creative ways we push the culture forward. Having worked and maneuvered in the motion design and commercial animation industry for 8 years, it became painfully apparent that the eye, voice, and insight of a black immigrant man with a background in design and art direction was missing from a majority of the spaces he occupied, both outside of and within his community.
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