African-American business owner Loraine R. Dowdy founded Coloured Raine in 2013. Dowdy left a high-powered job in the financial industry to pursue her dream. She longed for a cosmetic line that encouraged self-expression and diversity. Such a range also had to include shades for people of color. She aimed to create a stand-out cosmetics line that broke all beauty barriers.
This Black-owned makeup brand has a fascinating name. "Coloured" stands for all aspects of color, and "Raine" stems from the owner's name. Dowdy has always had a deep and intense love for color and believes that makeup is a toy for grown-ups. It is a means for adults to express themselves. A belief in all things beauty, with no stipulations, is what sets Coloured Raine apart.