African-American business owner Essence Hayes says that she always wanted to wear pins. But she did not see any for her on the market. There are tons of cute pins, but none of them resonated with her or made her feel like she had to have them. “I wanted a pin that was an extension of me,” says Hayes. I wanted to be able to walk with a pin that spoke before I did.” Coloring Pins is
here to add a bit more color to the pin game. This company manufactures black-themed pins. It is a Black-owned business that represents people of color. It is also here for the mis- and underrepresented. This company wants people to feel and see themselves in a trendy market. They plan to expand to apparel and other merchandise. In this way, they can complement their fashionable accessories.