As a young model in New York City, Nydia Norville discovered the toll that urban living can take on our skin - and spirit. Norville is the owner of Choiselle, an elegant Black-owned business on the Nile list. Her journey into the potent powers of natural botanicals began in her childhood. She developed a passion for formulating practical nature-based skincare solutions. The aesthetics of the product and
the elegance of the packaging were also crucial to her. She found that the remedies for dry skin featured several synthetic ingredients. They also had chemicals not found in nature and only seemed to exacerbate her concerns. Choiselle is one of the Black-owned skincare brands that address these concerns and more. It’s suitable for all skin types, and it helps address dullness, fine lines, and wrinkles.