A proud Afro-Latina, Ada combines her background in marketing and public relations with her passion for beauty to celebrate her Dominican roots and cultivate the Latina community. For the last 10 years, she’s built a strong community through her digital platform AllThingsAda.com. Her dreams of creating a haircare brand manifested when she approached her now mentor Aisha Cebellos-Crump about a product collaboration and Aisha offered her an opportunity to create her own brand instead. In the summer of 2017, these two driven Latinas joined forces and started to develop and create what is now Botánika Beauty. Through this new venture, Ada hopes to change the face of the beauty industry while honoring her culture and showing the world the power of the Latino haircare community. We chat about the importance of shooting your shot, perfecting your pitch, position your brand, being prepared and creating what you wish existed.
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