As a brand built by black women, we exist to embolden women like us to confidently embrace their natural beauty. Through expertly-crafted, responsibly-sourced, and tailor-made beauty experiences, we’ll deliver on this commitment - making beauty products that really work well for women of color. What drives us at Bolden, is to do the necessary work and earn our place as a trusted voice that inspires women to nurture,
value, and love their natural beauty. We’ll know we’ve been successful when our products are accessible, recognizable, and desired worldwide - strengthening our commitment to the women we so proudly serve. In simple terms, we’re committed to helping to shape a global conversation about inclusive standards of beauty - where brown girls and women everywhere feel empowered to celebrate the natural beauty of the skin they’re in.