Blatina With the Good Hair is a Black-owned business founded by Shomara Garcia. This Black-owned clothing brand sells graphic sweaters, tees, hoodies, and mugs. People always tried to tell Garcia who she was and who she wasn't. They pigeonholed her based on her skin tone, hair texture, and the language she didn't speak. She was not accepted for who she was and always reminded of who she wasn't based on
society's standards. She became frustrated by the consistent ignorance. Even to this day, the lack of knowledge of Blatinas exasperates her. She grew up in "No-man's land." But she is BLATINA! Like many others, she's spent countless years in confusion about how to identify herself. This company's mission is to empower, educate, and express the Blatina culture. The culture is inclusive of all skin tones and hair types.