BEAUTIFUL IN EVERY SHADE® is a grassroots empowerment movement and brand committed to Decolonizing Beauty, Building Solidarity, and Uniting Sisters. We seek to transform the way everyday people from around the world look at themselves and others. We define Community as: those with whom we struggle for justice. We believe that our Freedom is Bound up in the Freedom and Liberation of others. We are committed to The Beautiful Struggle. We provide artists an opportunity to connect with their local communities in meaningful ways to harness the power within their art to bring about positive social change. We are the sister platform to Black Men Smile
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