Avalah is a premiere Black-owned business started by a visonary who wanted access to more healthful products. The founder, Alexzandra Denis, wanted to transform the industry. Denis realized beauty products are full of unhealthy and unnatural materials. She grew up in Brooklyn of Caribbean descent. Her mother always made sure Denis and her sister used natural products on their bodies and in their hair. According to
Denis, Avalah has nothing she would not use herself. The company uses similar ingredients to some other black-owned skincare brands such as shea butter, coconut oil, and essential oils. But the brand also adds a unique twist with Himalayan sea salt. The main focus of Avalah is to provide customers a spa-like experience. The brand also wants to give the peace of mind of knowing the natural materials come from the Earth.