Established in 2017 by co-founders Ashley Cimone and Moya Annece, ASHYA (pronounced “agh-shya”) is a New York–based design label featuring unisex travel accessories. ASHYA is dedicated to creating well-crafted purposeful designs that unify luxury and utilitarian principles. ASHYA exists as a vehicle to diversify cultural perspectives through its broadly researched narratives and designs. The line documents and shares cultural stories,
and designs multifunctional accessories to help the modern day explorer move more thoughtfully and fluidly throughout the world. Each collection emerges as an “ode to exploration”, a motto that speaks to the process of understanding a diverse array of cultural narratives. The design label is a recent award recipient for the 2018-2019 Council of Fashion Designers of America, Inc. (CFDA) and Accessories Council Elaine Gold Launch Pad Fellowship.