As I Am hair is a natural hair care brand. It markets unique and exclusively formulated hair products. Dr. Ali N Sayed, a business owner, and hair care chemist, founded the brand. Women of color have always asked him about products to care for their tightly coiled hair. He has developed products for other successful, well-known brands. He decided to research something special for this emerging consumer group, many
of whom desire to style and care for their own hair. Their desire for returning to natural often went deeper than the outward appearance. With his team, he began to formulate samples from cleansers to curl definers. Over time, a beautiful array of products was born, called As I Am. It consists of 11 products designed for tightly coiled hair made from the finest organic ingredients. The line then became a quick success.