Vision. Our vision is to be the brand that women think of and go to when they want a piece of jewellery that illustrates their internal feelings of empowerment, strength and beauty. We are the brand that meet our customers where they are in life and embodies acceptance, praise and acknowledgement for getting there. Mission. Anike Titilai empowers, emboldens and inspires the release of the divine feminine in all of our customers. True to the English translation of Anike Titilai, which means ‘she who is to be cherished forever’. We cater to the needs of all of our customers; making owning one of our jewellery and/or accessory pieces easy, convenient and exciting. Our Purpose. This brand has been created for the customer that struggles to find jewellery that ‘meets you where you are’ in life. We provide our customers with gold, silver, precious and semi-precious jewellery that is synonymous with the bold, strong, divine feminine that exists within us all. The signature and introductory range of waist beads originates from our West African ethnic background to adorn the beautiful female form and our range of body jewellery has been created for the woman who desires quality in everything she wears. Anike Titilai provides beautifully crafted Jewellery influenced by Africa. Created to set free the authentic, divine feminine within you that seeks a piece which, like you; should be cherished forever. Our core values. Quality: The creation of Anike Titilai was driven by a desire for a luxury collection of jewellery that offered authenticity and a feeling of synchronicity and emboldenment for our customer. Empowerment: In a world that is constantly changing and demanding more from us all; we are committed to delivering the message through our jewellery that who you are today is a bold force to be proud of; whilst also empowering our customers to go on to do and be whoever they are drawn to be. Giving back: We are committed to ensuring that we contribute to this world, both through our ongoing work with charities and our commitment to ethical sourcing and manufacturing. Representing our customers: Anike Titilai listens to our customers to ensure that our range evolves with you. Family: Our brand was created with family in mind and will always maintain that involvement and ethos.