Alero Jasmine

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The Deets

Alero Jasmine is a black-owned clothing brand that creates handmade UK based creations inspired by African heritage, intricate patterns, and travels. Eye-catching textures and prints have always fascinated the founder, Aasiyah. She projects her love for expressing her vibrant, dynamic culture through every garment. She is thankful to her clients for embracing her bursts of creativity. AleroJasmine is Aasiyah’s middle name. Alero is the name given to firstborn daughters of Itsekiri (a Nigerian ethnic group) families. It means that someone has set the foundation to blossom. Jasmine is the befitting floral suffix. Aasiyah designs all pieces and passes them on to Lagosian artisans for production. She compensates these talented craftspeople at a rate of 3.5 times the minimum wage in Nigeria because sustaining African artisanal jobs is essential to the brand.

Alero Jasmine is a black-owned clothing brand that creates handmade UK based creations inspired by African heritage, intricate patterns, and travels. Eye-catching textures and prints have always fascinated the founder, Aasiyah. She projects her love for expressing her vibrant, dynamic culture through every garment. She is thankful to her clients for embracing her bursts of creativity. AleroJasmine is Aasiyah’s middle name. Alero is the name given to firstborn daughters of Itsekiri (a Nigerian ethnic group) families. It means that someone has set the foundation to blossom. Jasmine is the befitting floral suffix. Aasiyah designs all pieces and passes them on to Lagosian artisans for production. She compensates these talented craftspeople at a rate of 3.5 times the minimum wage in Nigeria because sustaining African artisanal jobs is essential to the brand.

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info@alerojasmine.com

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