A young man from Togo, West Africa, planted the seed of Alaffia in 1996. Together with a young woman from Washington State, he formed this social enterprise, which has now flourished into a thriving business. Their inspiration was a shared calling to do right by the world. Founded in 2003, Alaffia continues to redefine the natural black-owned hair products industry. The company's core values are Beauty, Equality, Empowerment, fair trade, and safe, efficient hair, face, and body care. All the pieces in the
Queen Alaffia collection are one of a kind works of art. Pieces are handmade at the Alaffia Artisan Center in Sokodé, Togo, West Africa. This black-owned business rehabilitates women who fell prey to the sex trade. Queen Alaffia offers a stable income and respectable environment. They aim to end the need for these women to sell their bodies to provide for themselves and their families. Alaffia features a wide selection of bath, body, hair, and skin products and remains committed to its mission of social impact.