Dr. Anne Beal created AbsoluteJOI, a black-owned business offering effective skincare routines. It is one of the few black-owned skincare brands that deliver renewed radiance and restores a healthy balance. Dr. Beal started this business to help her daughters, who needed to cut through the clutter of ineffective products to get to what works best for their skin. They were on the lookout for products to treat
hyperpigmentation. They also needed help with anti-aging. They knew they needed something different for their brown skin because their issues weren't "fine lines and wrinkles," but dark marks and uneven tone. They wanted to have a practical, straightforward approach to skincare. AbsoluteJOI gave them that and much more. The company continues its mission, helping other users find products designed for their skin.