My name is Tatum Neely. I am a holistic blogger and entrepreneur who wants everyone to be comfortable and feel beautiful in their skin, motivate others to start taking responsibility for their health, and make their life journey to optimal health a top priority. I have made it my mission to expose as many people as I can to a healthier way of living while emphasizing the importance of their well-being; to everyone but more so towards the black community for various reasons. I have been obedient to my worthy mission/purpose for many years and that is how my business came to be. In the beauty world, A Naturaleza's Apothecary is definitely the people's brand. It is the brand with integrity. It is a brand that people know they can trust. Beauty is something that has to be felt, not just seen and the products provide a sort of healing for those who use it. My products indeed heals/beautifies the external, but they are made focusing on healing the internal, which in turn makes one feel beautiful and more importantly, confident, and ready to take on/win the day, every day. What sets my business apart from others is that I am able to connect with my customers on a deeper level with my products. Each and every product has a genuine meaning behind it and is handcrafted with such thoughtful intent, and they can feel the love put into it when they use it. My business is so much more than a beauty business, it is a soul-soothing business that considers the consumer as a whole (physical, mental, spiritual, emotional). It makes them feel good, it uplifts, it motivates and inspires them to embrace their quintessential being, no matter what others may think/perceive them as.