127East believes in giving customers a full palette of lip gloss and lipstick colors. Founder Nicole Dupree created the brand with the everyday woman in mind. Dupree is a former model. Her interest in makeup started backstage at her shoots. She sometimes fielded questions such as “How do you apply lipstick perfectly?” It was in those moments that she realized women love a good lipstick! Matte lipstick colors, liquid lipstick,
and the different lipstick shades became a seed from which her business would grow. Dupree began researching how she could start her brand, and when a knee injury stunted her modeling career, she finally had the time to focus on her business. 127East Cosmetics is now one of the leading lip gloss and lipstick brands. Dupree has created a phenomenon! It has the power to enhance the makeup routines of millions of women around the world.